Content strategy is fast becoming one of the key methods by which communication experts can help deliver useful information to a variety of audiences. But how do technical communicators enter into this mix? After all, we are often responsible for delivering essential content to internal and external audiences. We help people get work done and translate difficult concepts into plain language. We are excellent writers and editors.
Using data from my own research into content strategy work in the academic, private, and non-profit sectors, in addition to research amassed from authoritative academic and industry sources, I lay out a roadmap for how technical communicators can contribute to their organizations’ content strategies. Join us to gain useful insights from Guiseppe’s research about the future of technical communication and content strategy.
About Guiseppe Getto
Guiseppe Getto is an Assistant Professor of Technical and Professional Communication at East Carolina University and is President and Founder of Content Garden, Inc., a digital marketing and UX consulting firm. He consults with small businesses and non-profits from a variety of industries who want to develop better content, better SEO, better writing, better websites, better user experiences, and better reach for their target consumers. He has taught at the college level for over ten years. During that time, he has also consulted and formed research and service-learning partnerships with many non-profits and businesses, from technical writing firms to homeless shelters to startups.